Paul Uys’ professional experience spans 40 years in retail, much of that at Loblaw Companies Limited, where he headed the product development department responsible for the company’s emerging Control labels. Later, as Vice President, Innovation, Uys was responsible for many successful branding initiatives, most notably the President’s Choice Organics, PC Blue Menu and PC Free From lineup. He was also tasked with the creation and management of the Loblaw Sustainable Seafood Commitment, as well as other sustainable procurement initiatives. Uys retired from Loblaw Companies in 2013, and accepted the role as Senior Director, External, the Food Institute of the University of Guelph. He is also an advisor to WWF-Canada on strategic ocean industry matters, as well as holding a number of director positions, including at the Livestock Research Innovation Corporation.