CEO, Protein Industries Canada
Bill Greuel is the CEO of Protein Industries Canada. Applying his passion for all things agriculture, Bill will lead the development of PIC’s programs, resources, and initiatives to connect and inspire Canada’s plant protein potential.
Greuel brings an extensive background in the agriculture industry. Most recently, he served as the Assistant Deputy Minister, Regulatory and Innovation for the Saskatchewan Ministry of Agriculture. His Ministry experience also includes Executive Director of the Crops and Irrigation Branch, Provincial Oilseed Specialist and Research and Development Manager. In addition to his public sector experience, Greuel has also worked for a biotech start-up, spent several years in the canola industry and earned progressive leadership roles in a large multi-national agriculture company. An advocate for innovation, Greuel is actively engaged in several boards and committees including the Agriculture Development Fund Advisory Committee and the boards of Ag-West Bio and Prairie Agricultural Machinery Institute.