Kamran Nazmabadi is a food and beverage industry interested who has dedicated his research, study, and profession to that. He is curious about sustainable diets, change management in CPG companies to align them with sustainable trends, and sustainable consumer behavior in food services. He completed his MBA-Strategy at the Shahid Beheshti University. Publishing a paper in the Journal of Foodservice Business Research, which introduces a branding model for the chain coffee shops based on dynamic consumer segmentation is among his accomplishments. He worked as a Business analyst and strategist at Zarin Jam Marina, a multi-brand F&B CPG company. Also, he developed marketing and communication strategies for many Iranian food companies as a marketing strategist at MAAT Marcom Agency. He is in his final semester of Tourism and Hospitality Management at the University of Guelph, School of Hospitality, Food & Tourism Management. After graduation, Kamran is eager to work as a business or marketing analyst to help food companies align themselves with the recent global changes and be sustainable.

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