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Spotlight: Consumer Behaviour

Many Canadian consumers are interested in healthy eating and nutrition, but there are real economic and environmental barriers to following the food guide including cost, accessibility of healthy foods, and busy work schedules.

An interdisciplinary group of academic and industry experts at the University of Guelph used an evidence-based lens to examine the gaps in Canadians’ understanding of healthy eating and factors that may influence their ability to follow healthy eating recommendations;

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Taking action

There is an opportunity to create change by capitalizing on existing tools and resources. Read the recommended strategies to encourage healthy eating.

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Scientific Leads